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	<title>nick@ &#187; marketing</title>
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	<link>http://kavassalis.com</link>
	<description>code, carriers, cars, cooking, cameras</description>
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		<title>Fantastic Dodge commercial</title>
		<link>http://kavassalis.com/2011/04/fantastic-dodge-commercial/</link>
		<comments>http://kavassalis.com/2011/04/fantastic-dodge-commercial/#comments</comments>
		<pubDate>Tue, 26 Apr 2011 00:29:17 +0000</pubDate>
		<dc:creator>nick</dc:creator>
				<category><![CDATA[Cars]]></category>
		<category><![CDATA[dodge]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://kavassalis.com/?p=673</guid>
		<description><![CDATA[Last week was so busy, I&#8217;m way behind on blogging/replying to emails/looking at photos/etc. I apologize to everyone, the weekend was so nice weather-wise, you couldn&#8217;t force me to use a computer even if you tried. On that note, the following Dodge commercial is totally brilliant. Sorry Nissan-GTR&#8230;]]></description>
			<content:encoded><![CDATA[<p>Last week was so busy, I&#8217;m way behind on blogging/replying to emails/looking at photos/etc. I apologize to everyone, the weekend was so nice weather-wise, you couldn&#8217;t force me to use a computer even if you tried. On that note, the following Dodge commercial is totally brilliant. </p>
<p><iframe title="YouTube video player" width="640" height="390" src="http://www.youtube.com/embed/Qw7_UTk0d6Y?rel=0&amp;hd=1" frameborder="0" allowfullscreen></iframe></p>
<p>Sorry Nissan-GTR&#8230;</p>
]]></content:encoded>
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		<item>
		<title>BMW and their silly model numbers</title>
		<link>http://kavassalis.com/2011/04/bmw-and-their-silly-model-numbers/</link>
		<comments>http://kavassalis.com/2011/04/bmw-and-their-silly-model-numbers/#comments</comments>
		<pubDate>Tue, 19 Apr 2011 13:31:18 +0000</pubDate>
		<dc:creator>nick</dc:creator>
				<category><![CDATA[Cars]]></category>
		<category><![CDATA[bmw]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[stupidity]]></category>

		<guid isPermaLink="false">http://kavassalis.com/?p=639</guid>
		<description><![CDATA[Keeping track of all of BMW&#8217;s different engines, US/CA vs Europe, has always been a tricky job. With the announcement of the new 2.0L 4-cylinder turbo from BMW to be dubbed the sDrive 28i for the 2012 model year, I thought it apt to look at just how muddy the waters had become. At one [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/nkavassalis/3884334371/lightbox/" target="_blank"><img class="alignleft" title="Classic!" src="http://farm3.static.flickr.com/2584/3884334371_7518ae191c_m.jpg" alt="" width="240" height="160" /></a>Keeping track of all of BMW&#8217;s different engines, US/CA vs Europe, has always been a tricky job. With the announcement of the new <a href="http://www.autocar.co.uk/News/NewsArticle.aspx?AR=256642" target="_blank">2.0L 4-cylinder turbo from BMW</a> to be dubbed the sDrive 28i for the 2012 model year, I thought it apt to look at just how muddy the waters had become. At one point in recent history, BMW sold 3 models, the 3-series, 5-series and the 7-series. Or compact, mid-size, full-size. After that you would just append the engine displacement and you had the model number. You knew an e36 325i was a compact BMW with a 2.5L engine. This trend was adopted by everyone else in the industry, and frankly as a car enthusiast, was something I really liked.</p>
<p>However in the late years of the e36 as BMW began to really become popular, BMW North America&#8217;s 2/3-model strategy and it&#8217;s belief in utter customer stupidity caused it to muddy the waters. Feeling that things like a 25i and 28i would be too close for customers to see the value-add, so they padded the numbers around. In Europe, where they sold many more different models of say the e90 (320, 323, 325, 328, 330, 335!) it wasn&#8217;t quite as bad. Unfortunately with the wide-spread adoption of turbos, BMW has pretty much just said screw it and assigned numbers willynilly based on focus groups to influence market perception. This new 2.0L turbo will surely show up in a US spec 328i in the future. Nothing wrong with the engine, produces as much power as the outgoing US-spec 3.0L 6-cyl badged 328i we get, but call it a 320i and be done with it. (Or heck bring back the 2002 era TURBO badging to make people feel special!) How stupid could the luxury car buyers really be&#8230; oh wait don&#8217;t answer that&#8230;</p>
<p>Let&#8217;s take a look at the 3-ers:</p>
<table border="1">
<tbody>
<tr>
<td></td>
<td><strong><span style="text-decoration: underline;">18i</span></strong></td>
<td><strong><span style="text-decoration: underline;">20i</span></strong></td>
<td><strong><span style="text-decoration: underline;">23i</span></strong></td>
<td><strong><span style="text-decoration: underline;">25i</span></strong></td>
<td><strong><span style="text-decoration: underline;">28i</span></strong></td>
<td><strong><span style="text-decoration: underline;">30i</span></strong></td>
<td><strong><span style="text-decoration: underline;">35i</span><br />
</strong></td>
</tr>
<tr>
<td><strong>1982 (e21)</strong></td>
<td></td>
<td>2.0L 4-cyl</td>
<td></td>
<td></td>
<td></td>
<td></td>
<td></td>
</tr>
<tr>
<td><strong>1985 (e30)</strong></td>
<td>1.8L 4-cyl</td>
<td></td>
<td></td>
<td>2.5L 4-cyl</td>
<td></td>
<td></td>
<td></td>
</tr>
<tr>
<td><strong>1991</strong></td>
<td>1.8L 4-cyl</td>
<td></td>
<td></td>
<td>2.5L 4-cyl</td>
<td></td>
<td></td>
<td></td>
</tr>
<tr>
<td><strong>1994 (e36)</strong></td>
<td>1.8L 4-cyl</td>
<td>2.0L 4-cyl</td>
<td></td>
<td>2.5L 4-cyl</td>
<td></td>
<td></td>
<td></td>
</tr>
<tr>
<td><strong>1997</strong></td>
<td>1.8L 4-cyl</td>
<td></td>
<td><span style="color: red;">2.5L 6-cyl</span></td>
<td></td>
<td>2.8L 6-cyl</td>
<td></td>
<td></td>
</tr>
<tr>
<td><strong>2000 (e46)</strong></td>
<td></td>
<td></td>
<td><span style="color: red;">2.5L 6-cyl</span></td>
<td></td>
<td>2.8L 6-cyl</td>
<td></td>
<td></td>
</tr>
<tr>
<td><strong>2003</strong></td>
<td></td>
<td><span style="color: red;">2.2L 6-cyl</span></td>
<td></td>
<td>2.5L 6-cyl</td>
<td></td>
<td>3.0L 6-cyl</td>
<td></td>
</tr>
<tr>
<td><strong>2006 (e90)</strong></td>
<td></td>
<td></td>
<td><span style="color: red;">2.5L 6-cyl</span></td>
<td>2.5L 6-cyl</td>
<td></td>
<td>3.0L 6-cyl</td>
<td></td>
</tr>
<tr>
<td><strong>2009</strong></td>
<td></td>
<td></td>
<td><span style="color: red;">2.5L 6-cyl</span></td>
<td></td>
<td><span style="color: red;">3.0L 6-cyl</span></td>
<td></td>
<td><span style="color: red;">3.0L 6-cyl turbo</span></td>
</tr>
<tr>
<td><strong>2012+ (?)</strong></td>
<td></td>
<td></td>
<td>?</td>
<td></td>
<td><span style="color: red;">2.0L 4-cyl turbo</span></td>
<td></td>
<td><span style="color: red;">3.0L 6-cyl turbo</span></td>
</tr>
</tbody>
</table>
<p>These all represent Canadian models as the US has often lacked the base (323i, 320i) that we got because their prices are generally much much lower (you can buy a 328i for 323i money here, even with conversion, cost of living, etc factored in. thanks BMW).</p>
<p>&nbsp;</p>
<p>Remember too, dear BMW will sell you a 740i in the US with the same engine as the 2007 335i, with the power output claim to be the realistic 321HP output that engine made, instead of the understated 300HP they claimed. 735i would have seemed too pedestrian for 7-series buyers right? I&#8217;ll do another chart on a future lazy morning about how BMW basically completely forked US/CA and European engines the way they were in the 80s, though this time it&#8217;s because of our shitty quality gas instead of our stricter emission requirements. (Hint: they all went direct injection, got way more power and way better fuel economy, but aside from the turbos, have yet to see our market some 4 years later)</p>
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		<title>Of Nick and domain spammers</title>
		<link>http://kavassalis.com/2010/05/of-nick-and-domain-spammers/</link>
		<comments>http://kavassalis.com/2010/05/of-nick-and-domain-spammers/#comments</comments>
		<pubDate>Fri, 28 May 2010 13:30:59 +0000</pubDate>
		<dc:creator>nick</dc:creator>
				<category><![CDATA[internet]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[hosting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[spam]]></category>

		<guid isPermaLink="false">http://kavassalis.com/?p=103</guid>
		<description><![CDATA[As far as I&#8217;m concerned, there is nothing worse than those who crawl through domain whois records for the purpose of emailing me. I get a lot of it. Funny thing is, it&#8217;s strictly forbidden in ICANN&#8217;s (the sole registrar accreditation body) rules. ICANN&#8217;s Registrar Accreditation Agreement section 3.3.6.3 states: &#8220;Registrar&#8217;s access agreement shall require the [...]]]></description>
			<content:encoded><![CDATA[<p>As far as I&#8217;m concerned, there is nothing worse than those who crawl through domain whois records for the purpose of emailing me. I get a lot of it. Funny thing is, it&#8217;s strictly forbidden in ICANN&#8217;s (the sole registrar accreditation body) rules. ICANN&#8217;s <a href="http://www.icann.org/en/registrars/ra-agreement-21may09-en.htm#3" target="_blank">Registrar Accreditation Agreement section 3.3.6.3</a> states:</p>
<blockquote><p>&#8220;Registrar&#8217;s access agreement shall require the third party to agree not to use the data to allow, enable, or otherwise support any marketing activities, regardless of the medium used. Such media include but are not limited to e-mail, telephone, facsimile, postal mail, SMS, and wireless alerts.&#8221;</p></blockquote>
<p><a href="http://www.icann.org/en/gnso/whois-tf/report-19feb03.htm#II" target="_blank">In fact this has been on the books since 2003.</a> Yet on a daily basis I receive whois-crawled spam. Now yes, you can definitely whois any domain and readily spam the owner. But these people are not just spamming one or two domains, they&#8217;re spamming thousands, if not tens of thousands at a time. (As with all spam, you&#8217;ve got to fish a lot to catch anything). Access to this requires what ICANN calls &#8216;bulk whois&#8217;, which pretty much any registrar with an API will provide you. However it is up to them to prevent people from using this as a means to spam people. While I realize it is not trivial to track the spam back to the registrar allowing the mass harvest, it&#8217;s not like there is an infinite number of registrars. Tracking down the people providing this information to spammers would not be impossible. Considering ICANN is pretty much useless for everything else (it took them how long to stop turning a blind eye to domain tasting? oh right, 10 years), they could at least enforce this policy, track down offending registrars and remove their accreditation. (I kid, ICANN will never do this, their rules are pretty much toothless, and this article is really just to ridicule spammers who take themselves seriously)</p>
<p>Now, whois-crawled spam is a bit different than your usual spam. No viagra, OEM software or luxury watches. No, whois spammers usual take themselves a lot more seriously, which makes it all the funnier because they&#8217;re just as pathetic as the guy selling Chinese V1ag4ra. Let&#8217;s look at a few of  the types of assholes who take part in this practice. (and some of my favourite examples)</p>
<p><em><strong>Web hosts offering quality web hosting at low low prices:<br />
</strong></em><a href="http://kavassalis.com/wp-content/uploads/2010/05/hosting-spam.jpg" target="_blank"><img class="alignnone size-medium wp-image-105" title="hosting-spam" src="http://kavassalis.com/wp-content/uploads/2010/05/hosting-spam-300x167.jpg" alt="" width="300" height="167" /><br />
</a>(Click to expand)</p>
<p>The idea behind this type of domain spammer is pretty simple. You own a domain name, everyone who owns a domain name has some sort of hosting for it, everyone likes cheaper hosting. Amusingly sales@ and abuse@ evul.net get *tons* of it, which is usually very poorly targeted (and ironic when it goes to abuse@). However, the spam pictured above was actually <em>well targeted</em>, because its offering local large scale hosting, the kind that evul.net might want. However there in lies the problem, why as a web site owner (or a web host like evul.net) would you ever want hosting from a <strong>*spammer*</strong>. It immediately calls into question the ethics, let alone the quality of such a provider. They all end up getting spamcop&#8217;d and in the case of this one, I wrote to the idiots to personally express my disgust, they are locally known and slimy. Hopefully enough spamcop reports will get these wannabe providers upstreams to slap them, as they&#8217;re almost always sent from North America.</p>
<p><em><strong>SEO/marketing experts asking for links:<br />
</strong></em><a href="http://kavassalis.com/wp-content/uploads/2010/05/SEO-spam.jpg" target="_blank"><img class="alignnone size-medium wp-image-104" title="SEO-spam" src="http://kavassalis.com/wp-content/uploads/2010/05/SEO-spam-300x90.jpg" alt="" width="300" height="90" /></a><br />
(Click to expand)</p>
<p>This one gets me. It&#8217;s pretty brainless. We get a ton of these at work for any blog that we have our email address on the whois for. The idea is that if you ask nicely enough for a link (they *always* come from female, likely fake, names) someone will give you that link, and your google pagerank will be increased! In reality you are a spammer. It must work enough of the time that it makes it worth while for these people to do it. I try and spamcop these guys, but it&#8217;s like pissing in the ocean: the email sources and spamvertised sites are almost always in South America, Asia or eastern Europe. (This particular one came from some ISP in Argentina) I have a feeling they are usually fronts for something else, (get a pseudo legit page pageranked up, use it to then push other pages up) as no legit page bulk emails out begging for links.</p>
<p><strong><em>People selling ads/ad network services:<br />
</em></strong><a href="http://kavassalis.com/wp-content/uploads/2010/05/ad-spam.jpg" target="_blank"><img class="alignnone size-medium wp-image-110" title="ad-spam" src="http://kavassalis.com/wp-content/uploads/2010/05/ad-spam-300x84.jpg" alt="" width="300" height="84" /></a><br />
(Click to expand)</p>
<p>I save the best for last. These are the most ironic and we get them from time to time at work. People spam our own sites essentially offering their own advertising services. It&#8217;s even better (ironic), like in the above example, when they are spamming an obvious campaign site, showing there is likely no human intervention in the spam. They&#8217;re just looking for well pageranked sites and spamming the owners. This again begs the question, who actually receives one of these and takes them up on their most reputable (lol) offers. Sadly some people must to make it worth while. Since these are all pseudo legit (wannabe) marketing companies, they&#8217;re almost always in the US, so spamcop for great justice.</p>
<p>We received a good one from a company selling a Twitter trending solution recently, again well targeted against an actual twitter-based campaign site, but it begs the question of how new are these people to the internet. How is it, that in 2010 there are people out there who still believe their business has any legitimacy as soon as they send out unsolicited-bulk email to the same people who have been fighting such email for nearly *20 years*. In short, stop buying services/products you see in spam, have sweet dreams of useless ICANN actually enforcing the bulk-whois-marketing rule instead of ignoring registrars who allow it willy-nilly, and <a href="http://spamcop.net" target="_blank">spamcop</a> everything for great justice.</p>
<p><img class="alignnone size-full wp-image-112" title="SpamCop.net - Welcome registered user" src="http://kavassalis.com/wp-content/uploads/2010/05/SpamCop.net-Welcome-registered-user.jpg" alt="" width="348" height="46" /></p>
<p>And to &#8220;Data Centers Canada Inc.&#8221;, &#8220;Comodus&#8221; and &#8220;Linkstar&#8221;, congrats you are spammers, any hopes you had of every being taken seriously as legit businesses went down the drain when you sent out unsolicited bulk email to domain owners, no matter how well targeted it was.</p>
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